Overview

I designed a brochure for Frontier Group specifically for construction bidding proposals, with the goal of presenting the company profile, corporate experience, project experience, and the methodology & approach. Using Adobe InDesign, I structured the layout to ensure strong visual hierarchy and easy navigation through key sections listed above. Adobe Photoshop was used to enhance and retouch project images, ensuring all visuals were high-quality and aligned with the brand’s aesthetic. The final brochure balanced clean design with detailed content, helping the proposal stand out while maintaining clarity and credibility.

 
 

2023-2024

Timeline

My Role

Brochure Design, Photo Editing

Adobe InDesign, Adobe Photoshop

Tools

 

Learnings

This project taught me how to effectively organize and communicate complex information in a professional and visually digestible format. I learned the importance of visual hierarchy when presenting technical content, ensuring that readers can easily navigate and absorb key information. Working in Adobe InDesign deepened my understanding of layout design, while using Photoshop for image editing helped me develop a sharper eye for detail and consistency. I learned how thoughtful design can strengthen a company’s credibility and influence decision-makers in competitive proposal settings.

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